Top Three: Ivan Totev

In Top Three we ask people from the advertising industry, which are their three all-time-favourite Bulgarian ads. They may be favourite, because of cutting-edge creative, astonishing production, great results or just a peculiar personal story around their making.


Ivan Totev: There are some ads and ideas that you envy that someone else came up with. And you get kind of schizophrenic - it's both cool to watch them and not cool. These three make you feel that way.


1. WWF Forests

Words are not needed here.


2. DSK Bank! 10 years later!

Cult advertising made of cult advertising.


3. WWF Nature Parks

I remember watching this on my first FARA and thinking, "Damn, one day I want to do things like that." I still do.

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